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Leads Eagle

Focused HVAC Marketing that Get More Installs!

Is Your HVAC Business Struggling to Stand Out?

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Tired of buying the same leads as your competitors?

With our system, your install clients find you and contact directly.  By leveraging SEO and PPC Ads in a strategic format we get results!

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Had it with cookie-cutter marketing companies?

Stock photos of innovative and open offices are cool. If they're real they're also expensive and part of your marketing budget.

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Want more visibility and predictability in your budget?

By leveraging millions of dollars worth of ad spend for data insights, we know how to deploy the right plan to put more installs on your calendar.

What We Do

Our team specializes in all facets of digital marketing and have partners across the country to step in when a specific campaign need should be met that we don't handle directly.  Either way, you have one point of contact.

Every campaign starts with a full understanding of your business goals, KPI's and capabilities. We have to know where we are in order to know how to get where we want to be.  We'll also audit your website's SEO and CRO health as well as your Google Business Profile optimization and review generation strategies to ensure we're covering all the bases.


A new website isn't always necessary, but if we determine a new site is the best path, you'll own it outright after we build it...no walled gardens here.  Nobody wants to build a new website every time they talk to a new marketing provider, and we don't think that's cool.  You'll have a great new, SEO-optimized website that will serve you whether you work with us for a year or the rest of your life.
We are top-notch at Google Business Profile (formerly Google My Business) optimization and review generation strategies.  Ranking high in the Google Maps is critical for any local service business to ensure that searchers are finding them above competitors. We employ ethical, in-depth and tested tactics to ensure your Maps listing rises to the top.
While your SEO is working it's magic in the background, we'll deploy targeted, strategic and measurable ads across Google properties to get you the right leads who are looking for AC Repair, heating help and new system installs.

Once the campaign is rolling we will discuss implementing social media strategies.  We have seen mixed results in different markets with social strategies and find them often to be high effort, low return activities when not implemented strategically on an already robust campaign.  In other words, save the TikTok dances, we'll discuss them down the road...or keep dancing just for fun, that's cool too.

Word on the street

Kristin HowardKristin Howard
13:31 11 Mar 23
Jay told me I needed more reviews and showed me how to create a video email message to ask for testimonials from my students and helped me with the request and I doubled my reviews!
Betty RoweBetty Rowe
12:33 07 Mar 23
We got a free video website review done by Jay at Root of Pi and he showed a lot of things we could make changes to to help our visitors order more smoothly and stop "bouncing" (he used that word a lot and now I do too). Very helpful information and didn't make us feel dumb like we have before when trying to learn about what to do to make our webpage better.
Drita PriftiDrita Prifti
13:04 23 Feb 23
I had a call with Root of Pi to talk about SEO and growing our website, the manager I spoke with asked about all our goals and actually recommended a partner of their who specializes in doing advertising instead of using them for our needs, it was so helpful even though we didn't end up working with Root of Pi but absolutely will once we need long term SEO or our website changed.
Elisa MachaiElisa Machai
12:38 21 Feb 23
I talked to Jay Smith at Root of Pi about my website since I was getting quotes. He pointed out that I could do some improvements instead of building a whole new website and was the only web guy I talked to that said that, saved me tons of money and time .
Lexi HowellLexi Howell
12:03 20 Feb 23
We asked Root of Pi to help with a national campaign rollout for a new product line on our shop site and they created whole new category and item descriptions way better than we had before, we recommend Root of Pi for online store SEO.
Glenn RhodesGlenn Rhodes
21:40 19 Nov 22
Our company uses Root of Pi LLC for all of our website needs. Root of Pi has not only created and maintained our website, but they have also created a platform/app for a company to operate smoothly from product order to product installation. The process is smooth and easy and has completely simplified the way we do business. We highly recommend Root of Pi LLC, and will continue to use them in the future!
Greg KuhnGreg Kuhn
19:11 02 Nov 22
Jay Smith is fun, friendly, and insightful. And he really knows what he's talking about! Jay makes it his business to constantly learn about websites and all things online. It shows in his ability to give helpful, precise, and useful feedback.
John RaisorJohn Raisor
16:41 10 Oct 22
Jay really knows his stuff and provides an immense amount of value with the work that he does. He could easily target large companies to exponentially increase his income, but instead, he is doing great things for local Louisville businesses. I'm certain that he knows he's doing meaningful work at a fair price, it shows. If you're looking to increase your traffic and conversions, Jay is the only call you need to make.
Just participated in a "web site roast" hosted by Jay of Root of Pi. It was helpful, interesting and we laughed a lot, figuring out how to take my business, and other peoples' businesses, to the next level! Thanks so much for putting my site in the roast!!
Shawn MarshallShawn Marshall
19:06 24 Jul 22
Jay Smith of Root of Pi helped me set up a brand new website in no time! He is professional and extremely knowledgeable in digital marketing and website setup. I know I can trust him to help with any website issues and appreciate that he is very prompt and responsive when communicating & working together.
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