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Web Development for World Changers

Root of Pi: Where Purpose Meets Pixels. 

A veteran-owned web development agency dedicated to empowering public benefit corporations and non-profits with cutting-edge digital solutions. Join us in making a positive impact online.

😁Root of Pi

At Root of Pi, we take pride in being a veteran-owned business, Canopy certified, and a Jefferson County Public Schools community partner. 

We are dedicated to serving non-profit clients and for-profit businesses that prioritize the public good. 

With our expertise in web development, automation, website design, copywriting, and marketing, we help our clients make a positive impact.

Transform Your Online Presence with Expert Website Design & Coding

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Engage Your Audience with Compelling Copywriting Services

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Drive Results with Strategic Marketing Solutions

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Optimize Efficiency with Advanced Automation Solutions

Our Amazing Friends

Just a sample of the awesome small businesses and organizations we've worked with


Kristin HowardKristin Howard
13:31 11 Mar 23
Jay told me I needed more reviews and showed me how to create a video email message to ask for testimonials from my students and helped me with the request and I doubled my reviews!
Betty RoweBetty Rowe
12:33 07 Mar 23
We got a free video website review done by Jay at Root of Pi and he showed a lot of things we could make changes to to help our visitors order more smoothly and stop "bouncing" (he used that word a lot and now I do too). Very helpful information and didn't make us feel dumb like we have before when trying to learn about what to do to make our webpage better.
Drita PriftiDrita Prifti
13:04 23 Feb 23
I had a call with Root of Pi to talk about SEO and growing our website, the manager I spoke with asked about all our goals and actually recommended a partner of their who specializes in doing advertising instead of using them for our needs, it was so helpful even though we didn't end up working with Root of Pi but absolutely will once we need long term SEO or our website changed.
Elisa MachaiElisa Machai
12:38 21 Feb 23
I talked to Jay Smith at Root of Pi about my website since I was getting quotes. He pointed out that I could do some improvements instead of building a whole new website and was the only web guy I talked to that said that, saved me tons of money and time .
Lexi HowellLexi Howell
12:03 20 Feb 23
We asked Root of Pi to help with a national campaign rollout for a new product line on our shop site and they created whole new category and item descriptions way better than we had before, we recommend Root of Pi for online store SEO.
Glenn RhodesGlenn Rhodes
21:40 19 Nov 22
Our company uses Root of Pi LLC for all of our website needs. Root of Pi has not only created and maintained our website, but they have also created a platform/app for a company to operate smoothly from product order to product installation. The process is smooth and easy and has completely simplified the way we do business. We highly recommend Root of Pi LLC, and will continue to use them in the future!
Greg KuhnGreg Kuhn
19:11 02 Nov 22
Jay Smith is fun, friendly, and insightful. And he really knows what he's talking about! Jay makes it his business to constantly learn about websites and all things online. It shows in his ability to give helpful, precise, and useful feedback.
John RaisorJohn Raisor
16:41 10 Oct 22
Jay really knows his stuff and provides an immense amount of value with the work that he does. He could easily target large companies to exponentially increase his income, but instead, he is doing great things for local Louisville businesses. I'm certain that he knows he's doing meaningful work at a fair price, it shows. If you're looking to increase your traffic and conversions, Jay is the only call you need to make.
Just participated in a "web site roast" hosted by Jay of Root of Pi. It was helpful, interesting and we laughed a lot, figuring out how to take my business, and other peoples' businesses, to the next level! Thanks so much for putting my site in the roast!!
Shawn MarshallShawn Marshall
19:06 24 Jul 22
Jay Smith of Root of Pi helped me set up a brand new website in no time! He is professional and extremely knowledgeable in digital marketing and website setup. I know I can trust him to help with any website issues and appreciate that he is very prompt and responsive when communicating & working together.

Reach out

We will do a free video review of your current website or jump on a strategy call. Heck even if you just have some questions related to web development, we're down for that too!

Call Us

We're not allergic to human voice contact either 😏

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