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I work with Louisville Small Business owners to help tell their story and achieve their goals. If you know an amazing small business I can write about please send me a message!
Guerrilla marketing refers to unconventional marketing tactics that aim to maximize exposure while minimizing budget. The term was coined by Jay Conrad Levinson in his 1984 book “Guerrilla Marketing.” Guerrilla marketing is well-suited for local businesses because it: Relies on creativity rather than big budgets Focuses on grabbing attention in public spaces Leverages community connections …
With increasing mobile users and traffic from smartphones and tablets, having a mobile friendly website is crucial. A mobile friendly site provides an optimal user experience through features like a responsive design, simplified layout, and fast loading speeds. Key elements include: Responsive design to dynamically resize and reformat for mobile screens Stripping back content …
Website speed optimization refers to strategies and best practices implemented to make a website as fast and responsive as possible. This provides several benefits like: Lower bounce rates Higher conversion rates Improved user experience Page speed and load times are critical for modern websites. Studies show faster sites have: 3% more conversions …
A well-crafted website is the foundation of your Louisville small business. It is your ticket to driving more qualified leads, recurring clients, and building an authoritative online presence. If you wish to drive real growth for your company, the Roof of Pi experts can help …
Hey there! Do you ever feel an emotional connection to a particular brand? Maybe it’s the way their products make you feel or how they align with your values. This is what we call brand affinity and it's a powerful tool in marketing. Brand affinity …
Disclosure: The Root of Pi is Canopy Certified as of March 2023, as such our opinion is definitely slanted in favor of this certification. The great thing is, if you know...you know. This certification process is rigorous enough that it's going to have to be meaningful …
If you’re thinking of starting your own business, there are several key steps you should consider before setting off on the path to success. Without a plan, it can be hard to know where to start and what challenges may lie ahead. In this blog …
The average internet user has a limited attention span, so it's important to ensure your website loads quickly. According to research, if your website takes longer than 3 seconds to load, you might be losing a lot of users. There are several things you can …
As an agency or business owner, you know the importance of staying on top of ever-evolving trends in social media marketing. 2023 is no exception! Keeping abreast of new technologies and effective strategies can help you maximize your reach and engage with customers more effectively. …
If you’re crafting a video for your small business, it’s essential to have a storyboard to map out the key points you want to cover. A storyboard is a sequence of illustrations or images that tell the story of the video and organize each scene …
