
Guerilla marketing strategies for local businesses [2023]
Guerrilla marketing refers to unconventional marketing tactics that aim to maximize exposure while minimizing budget. The term was coined by Jay Conrad Levinson in his 1984 book “Guerrilla Marketing.” Guerrilla marketing is well-suited for local businesses because it: Relies on creativity rather than big budgets Focuses on grabbing attention in public spaces Leverages community connections …