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Articles, posts, tutorials, etc.

When I write stuff I put it here, if you'd like to read my stuff you'll come here

I work with Louisville Small Business owners to help tell their story and achieve their goals. If you know an amazing small business I can write about please send me a message!

Guerilla marketing strategies for local businesses [2023]

by Jay,

Guerrilla marketing refers to unconventional marketing tactics that aim to maximize exposure while minimizing budget. The term was coined by Jay Conrad Levinson in his 1984 book “Guerrilla Marketing.” Guerrilla marketing is well-suited for local businesses because it: Relies on creativity rather than big budgets Focuses on grabbing attention in public spaces Leverages community connections

Mobile-Friendly Website Design Guide [2023]

by Jay,

With increasing mobile users and traffic from smartphones and tablets, having a mobile friendly website is crucial. A mobile friendly site provides an optimal user experience through features like a responsive design, simplified layout, and fast loading speeds. Key elements include: Responsive design to dynamically resize and reformat for mobile screens Stripping back content

Speed Wins: Website Optimization Playbook [2023]

by Jay,

Website speed optimization refers to strategies and best practices implemented to make a website as fast and responsive as possible. This provides several benefits like: Lower bounce rates Higher conversion rates Improved user experience Page speed and load times are critical for modern websites. Studies show faster sites have: 3% more conversions

Local SEO Checklist — 4 Key Tips on How to Rank Locally

by Jay,

A well-crafted website is the foundation of your Louisville small business. It is your ticket to driving more qualified leads, recurring clients, and building an authoritative online presence. If you wish to drive real growth for your company, the Roof of Pi experts can help

Canopy Certification: The Gateway to Good Business in Kentucky

by Jay,

Disclosure: The Root of Pi is Canopy Certified as of March 2023, as such our opinion is definitely slanted in favor of this certification.  The great thing is, if you know.  This certification process is rigorous enough that it's going to have to be meaningful

Starting (And Running) A Business Successfully

by Jay,

If you’re thinking of starting your own business, there are several key steps you should consider before setting off on the path to success. Without a plan, it can be hard to know where to start and what challenges may lie ahead.  In this blog

Optimize Your Site Speed for Better User Experience

by Jay,

The average internet user has a limited attention span, so it's important to ensure your website loads quickly. According to research, if your website takes longer than 3 seconds to load, you might be losing a lot of users. There are several things you can

4 Social Media Marketing Trends to Watch for in 2023

by Jay,

As an agency or business owner, you know the importance of staying on top of ever-evolving trends in social media marketing. 2023 is no exception! Keeping abreast of new technologies and effective strategies can help you maximize your reach and engage with customers more effectively.