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Business

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August 23, 2023

Guerilla marketing strategies for local businesses [2023]

Guerrilla marketing refers to unconventional marketing tactics that aim to maximize exposure while minimizing budget. The term was coined by Jay Conrad Levinson in his…

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A graphic depicting a smiling cartoon mobile phone with thumbs up
August 18, 2023

Mobile-Friendly Website Design Guide [2023]

With increasing mobile users and traffic from smartphones and tablets, having a mobile friendly website is crucial. A mobile friendly site provides an optimal user experience through…

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SEO Checklist
June 28, 2023

Local SEO Checklist — 4 Key Tips on How to Rank Locally

A well-crafted website is the foundation of your Louisville small business. It is your ticket to driving more qualified leads, recurring clients,…

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Root of Pi Brand Affinity Marketing
April 26, 2023

Brand affinity marketing and your small business

Hey there! Do you ever feel an emotional connection to a particular brand? Maybe it’s the way their products make you feel…

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Root of Pi Canopy website hero
March 28, 2023

Canopy Certification: The Gateway to Good Business in Kentucky

Disclosure: The Root of Pi is Canopy Certified as of March 2023, as such our opinion is definitely slanted in favor of this…

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Six tips for starting (and running) a business successfully
March 23, 2023

Starting (And Running) A Business Successfully

If you’re thinking of starting your own business, there are several key steps you should consider before setting off on the path…

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Site Speed

Optimize Your Site Speed for Better User Experience

The average internet user has a limited attention span, so it’s important to ensure your website loads quickly. According to research, if…

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July 5, 2022

Web Design Ideas for Your Business in 2022

Hot Web Design Ideas for Your Business in 2022 A well-crafted website is the foundation of your Louisville small business. It is…

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