Business

Guerilla marketing strategies for local businesses [2023]
Guerrilla marketing refers to unconventional marketing tactics that aim to maximize exposure while minimizing budget. The term was coined by Jay Conrad Levinson in his…

Mobile-Friendly Website Design Guide [2023]
With increasing mobile users and traffic from smartphones and tablets, having a mobile friendly website is crucial. A mobile friendly site provides an optimal user experience through…

Local SEO Checklist — 4 Key Tips on How to Rank Locally
A well-crafted website is the foundation of your Louisville small business. It is your ticket to driving more qualified leads, recurring clients,…

Brand affinity marketing and your small business
Hey there! Do you ever feel an emotional connection to a particular brand? Maybe it’s the way their products make you feel…

Canopy Certification: The Gateway to Good Business in Kentucky
Disclosure: The Root of Pi is Canopy Certified as of March 2023, as such our opinion is definitely slanted in favor of this…

Starting (And Running) A Business Successfully
If you’re thinking of starting your own business, there are several key steps you should consider before setting off on the path…

Optimize Your Site Speed for Better User Experience
The average internet user has a limited attention span, so it’s important to ensure your website loads quickly. According to research, if…

Web Design Ideas for Your Business in 2022
Hot Web Design Ideas for Your Business in 2022 A well-crafted website is the foundation of your Louisville small business. It is…