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SEO Checklist

Local SEO Checklist — 4 Key Tips on How to Rank Locally

June 28, 2023 by


A well-crafted website is the foundation of your Louisville small business. It is your ticket to driving more qualified leads, recurring clients, and building an authoritative online presence.

If you wish to drive real growth for your company, the Roof of Pi experts can help you get started. We specialize in custom web design and development, SEO services, and social media marketing for small businesses.

We have achieved big dreams with smaller, driven teams. Contact us today for a quick, free, no-obligation quote.

Local SEO Checklist — 4 Key Tips on How to Rank Locally

If you want to make your Louisville business more visible in your local area, you must ensure that it secures top ranks on search engine results pages (SERPs). It is not enough to just have your website set up properly — you also need to work hard on your local SEO (the tactics and techniques used to improve your website ranking in search engines like Google).

To help get you started with this complicated task, here are four essential tips on how to rank locally in SEO:

Add Your Business Profile on Google

Creating a Google Business Profile (formerly known as Google My Business) is one of the most important things you can do for your Louisville SEO. It allows you to appear in local search results, which can be a major source of site traffic. Plus, it helps you manage your online presence and interact with customers.

Registering your business with Google is free and only takes a few minutes. Once you are registered, make sure to complete your profile and add as much information as possible. The more information you add to your profile, the easier it will be for customers to find you online. Don’t forget to add photos, too! Customers love seeing pictures of businesses they might patronize. Finally, be sure to keep your information up-to-date — if anything changes (e.g., your hours or address), update your profile accordingly.

Target the Right Local Keywords

When trying to rank locally, it is vital to ensure you are using the right keywords for your products and services. This means tailoring your keywords to include your city, state, or region. For example, if you are a roofing contractor in Louisville, you want to use keywords like “roofer Louisville” or “Louisville roofing.” This will help ensure that your website appears when people search for these terms.

Reference Your Location Throughout the Site

Your site’s title, header, and footer are all places where you can include your location. You should also ensure your location is included in your site’s XML sitemap and the Robots.txt file. Localized keywords are also important, so be sure to include them in your site’s content, image tags, and other areas.

Submit to High-Quality Local Citation Sites

One of the most important things you can do for your local SEO is to ensure your Louisville business is listed on high-quality, relevant Local Citation sites. This helps search engines understand where your business is located and what services you offer. Plus, it can help increase your visibility in search results.

To get started:

  1. Create a list of potential Local Citations to submit your site to.
  2. Check each Local Citation to see if they accept submissions from businesses in your area.
  3. Once you have found a few good options, submit your site and include all relevant information, such as your business name, address, and hours of operation.


If you are looking to attract local customers and drive more targeted traffic to your website, you will want to ensure you have an optimized online presence and Louisville web design that will get you noticed by relevant searches on Google, Yahoo, and Bing in your area. At Root of Pi, we can help your business appear at the top of relevant search results when people are looking for businesses in their area. Call us at 502-625-6035 or write to us at [email protected] to book a free consultation.

P.S. Looking for more guidance on how to technically optimize your site? Check out this great new article about technical SEO from my friends at Boom and Bucket!