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SEO(Search Engine Optimization)

Best SEO Tips for Small Business Owners Heading Into 2023

December 14, 2022 by

Jay

2023 is right around the corner, and before the holiday season begins, there is one thing every business owner must do. You must create your marketing strategy for 2023. While there are several aspects to it, we will talk about SEO. SEO is one of the most crucial marketing strategies, as it significantly impacts your marketing goals. 

Here are some SEO tips to help your small business grow in 2023.

Know your audience

You need to know your target audience for any marketing strategy to succeed. The same goes for SEO. Search engines are designed to help users find what they are looking for online. Hence, you must determine how your audience behaves and what information they may look for on Google. You can create your keyword strategy around it. 

Know your competition

SEO is about ranking higher than your competition, so you get more clicks and traffic on your website. Hence, where your competitors rank and how they layout their SEO matters a lot. You need to analyze your competitor’s website, listing, and position on the SERP before you can build your SEO strategy for 2023.

Know your value proposition

The internet is vast and rarely do any businesses run on monopoly. Hence, you need to stand out from others to your customers by selling your USP. Thus, when customers visit your site, they should see who, why and what of your business without any hassle. It enables them to distinguish you from others. 

Cover your basics

If you have just started your SEO journey, you might not have covered all the basics; without them, your SEO’s foundation won’t stand strong. Hence, you need to ensure the basics of your on-page and off-page SEO are on track. You can take the help of SEO professionals to help you get them right and learn from them about SEO.

Publish valuable content

Publishing sought-out and valuable content on your website are one of the best ways to boost your SEO. Whether it is potential customers of Google itself or if you have valuable content on your website, your trust and credibility increase, helping you rank higher. 

Encourage customer reviews and testimonials

Another way to increase your credibility is to add reviews and testimonials on your website and business listing sites. They act as word of mouth and show customers that other people have good views about your business. Search engines also value companies with good rivers and offer them more to visitors to provide a better user experience.

About Us

If you are looking for a reliable and reputable agency to help you achieve your marketing goals, Root Of Pi LLC should be your one-stop destination. We believe your success is our success, and we do everything we can to get you there. Our professionals excel at creating customized digital solutions for your business, as we know every business is different. Our services include SEO, reputation management, custom development, and more. You can call us at 502-625-6035 or fill out our contact form to learn more about how we can help!